What do college sports and video games have in common? It’s not the electric energy you feel when watching a game unfold, but it’s the effect both things have on their audiences and fans. Inspired by the visuals of Mario Brothers 8-bit video game graphics, the creative team used their creative vision and APM music to bring UVA’s virtual football schedule to life.
Get the behind-the-scenes details on UVA’s creative process:
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