We’re only seven months into the Name, Image, and Likeness (NIL) era in college football, and it’s already starting to have a noticeable impact on the sport of college football.
With NIL being implemented so suddenly across the nation during the summer of 2021, there have been some unforeseen hiccups, and things haven’t always gone smoothly for athletes or schools.
So what’s next in the NIL market, and will the ever-increasing numbers on endorsement deals turn into a never-ending arms race across college football?
Peter Schoenthal is the CEO of Athliance, an NIL education and opportunity management system for schools and athletes. He joins host Tom Orr to discuss what they have seen across the college athletics landscape during the implementation of NIL, and what’s coming next.
Plus, a look at the ground-breaking NCAA Constitution that was passed last week in Indianapolis. What does it mean, and what possibilities will it open up in the future?
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