Financial Times reporter James McLeod made some pretty significant findings while investigating Tim Hortons and their app. Today his story is starting to go viral, after he reported some dramatic findings about the company.
“Late last year I received a trove of my personal data generated by the Tim Hortons app. For the past six months I’ve been trying to make sense of it,” began McLeod.
McLeod says that Tim Hortons knows where you sleep, work and vacation.
The FAQ on the app insinuated the company would only access the location of users when it was running. “The data I have seen about myself demonstrates that this is false,” said McLeod.
This email, sent to all Tim Hortons app users, plus a splash message Thursday morning when users opened the app, was directly about the company getting ahead of my reporting. https://t.co/fQqitbQIZw
— James McLeod (@jamespmcleod) June 12, 2020
McLeod tweeted that after he asked about it, the company rewrote the FAQ. And on Thursday morning the company sent an email to all users of their app, as well as displayed a message on the app, explaining the use of the data.
It appeared that email and message was an attempt to get out ahead of the reporters story. The whole thing is pretty wild, and definitely worth the read. Check it out here:
Late last year I received a trove of my personal data generated by the Tim Hortons app. For the past six months I've been trying to make sense of it. This is what I found.
Double-double tracking: How Tim Hortons knows where you sleep, work and vacation https://t.co/PGAcuTvd9g
— James McLeod (@jamespmcleod) June 12, 2020
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