The era of professional sports leagues fighting gambling expansion are over. Now, those same leagues are making deals to work with sports betting operators. Additionally, professional teams are signing deals to work with gambling companies on their own! Links to gambling news stories, games reviews and special offers below.
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✴️ NBA Strengthens Gambling Relationship ✴️
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The NBA Stars Group bond is continuing to grow, as the Toronto based Stars Group has unveiled a deepening of its agreement with the NBA.
Inking its previous deal under its BetStars brand, the new agreement comes concerning its majority owned Australian BetEasy entity, which has secured the honor of becoming the first official wagering partner of the NBA in the nation.
Under the terms of the deal, BetEasy is to have the right use NBA assets across its marketing materials, in addition to having its products promoted directly to NBA fans in the country.
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✴️ Red Sox Casino Sponsorship Deal ✴️
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A Boston Red Sox casino sponsorship deal is now in place with MGM Resorts International. The multiyear agreement was announced last week, and makes MGM the exclusive resort casino of the Boston Red Sox.
This is the first team sponsorship deal between a Major League Baseball team, and casino and sports book operator. It follows MGM becoming the official gaming partner of MLB in November. It’s important to note that the partnership does not extend to sports betting, at least not explicitly.
“This is such a natural partnership for our two brands,” said Red Sox President and CEO Sam Kennedy. “MGM has set the standard in the hospitality and entertainment industry and their recent expansion into the Commonwealth makes them a clear partner. We are thrilled to welcome them to the Red Sox family and look forward to a long collaboration.”
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