Jim VandeHei, CEO of Axios, knows that the user experience should always come first, even in political reporting. Everything about Axios, from the layout, to the article format, and even the language used in its stories, is designed to briefly and efficiently give the reader as much information as possible.
It is part of a mission VandeHei calls “Smart Brevity,” a principle he sticks to even if it means sacrificing short-term profits. Because, VandeHei notes, now more than ever is the time for impactful communication.
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