Brant James (@BrantJames ) recently ranked US sportsbook ambassadors in a first-of-its-kind power poll. Brant writes, “A recent study released by YouGov and SBC Americas asserted that 35% of 18-to-34-year-old bettors deemed celebrity endorsements as a key deciding factor on which companies to patronize.”
Read more and see the complete brand ambassador power poll here:
Ambassador Deals Between Pro Athletes & Sportsbooks Are Booming, Erasing Stigma –
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